Led the development of comprehensive brand guidelines and a full-funnel marketing strategy for an Australian-based marketing agency. The project focused on creating a cohesive brand identity and a scalable marketing system to support clients across the entire customer journey.

This included defining brand positioning, messaging, and visual direction, alongside building strategic frameworks for content creation, marketing automation, and website development. The outcome was a streamlined, end-to-end marketing approach that enabled the agency to deliver consistent, results-driven services from creative execution to digital performance and optimization.